If you could generate a 409% return on your marketing investment, how much money would you spend? As much as possible, right? For every £1,000 spent, you’d get £5,090 in return. I can’t imagine being wealthy or drunk enough to think that was a bad idea. So...
When we talk about franchises, it generally makes us think of those huge American food retailers such as McDonalds, Subway or Starbucks. However, in the last four years the UK franchise industry has grown by a incredible 10%, meaning the franchise industry now...
Using a centralised marketing system to manage your direct mail is once more becoming a popular way to help promote your business. However, with direct mails’ resurgence, customers now expect more from campaigns, better quality, creative design, enticing offers and...
How can your franchise save money? Cliff gives you some top advice in this open letter to franchise and multisite business managers. Dear [ insert your name here ], Do you have a franchise or multi-site business in the UK? Do you identify with any of these common...
How can you improve you direct mail copy to boost your ROI? Seasoned pros may baulk at the prospect, but there’s never a bad time to brush up on the basics of direct marketing / direct mail. Here’s a coffee-break reminder on how to maximise response with...
Recommended: The Print Handbook Designing for print can be a tricky business. Matching what you see on screen to a commercially printed end product is never as simple as pressing the ‘print’ button. Even with graphic design training and years of printing...
