Cookie Policy

BACKGROUND:

This website www.proactive.marketing (“Our Site”) uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur if you continue using Our Site. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

1. Definitions and Interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

“Cookie” means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);
“personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”); and
“We/Us/Our” means Proactive (South) Limited, a limited company registered in England under company number 04193207, whose registered address is 5a Poole Road, Bournemouth, BH2 5QJ, and whose main trading address is 99 Holdenhurst Road,  Bournemouth, BH8 8DY.

2. Information About Us

Our Site is owned and operated by Proactive (South) Limited.

We are registered with the Information Commissioner’s Office:

Data Controller Name:  Proactive (South) Limited
Registration Number:  Z2229949
Date Registered:  17th May 2010

3. How Does Our Site Use Cookies?

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than Us. Third-party Cookies are used on Our Site for analytics tracking, and session tracking. For more details, please refer to section 4 below.

All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

Strictly Necessary Cookies
A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.

Analytics Cookies
It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.

Functionality Cookies
Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

Targeting Cookies
It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.

Third Party Cookies
Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).

Persistent Cookies
Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

Session Cookies
Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

Cookies on Our Site are not permanent and will expire as indicated in the table below.

For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.

For more specific details of the Cookies that We use, please refer to the table below.

4. What Cookies Does Our Site Use?

The following first party Cookies may be placed on your computer or device:

Name of Cookie Purpose & Type Strictly Necessary Expires
optimizelyEndUserId Cookie set by the Optimizely website optimisation plaftform. This cookie is a unique user identifier No 10 Years
optimizelySegments This cookie is set by the Optimizely website optimisation plaftform. It holds audience segmentation information for a visitor. No 10 Years
optimizelyBuckets Cookie set by the Optimizely website optimisation plaftform. Used to store the page variants assigned to a user for A/B performance testing, to ensure the user gets a consistent experience No 10 Years
optimizelyPendingLogEvents Cookie set by the Optimizely website optimisation plaftform. Records user activity. No 15 Seconds
adiV This cookie is set by software from ResponseTap. The software provides website owners with the ability to link website visitor behaviour to telephone calls made to the company as the result of a visit, in order to understand the effectiveness of the website in encouraging calls from customers. It cookie contains an identifier which is used to track a visitor over time. This allows the software to show multiple visits made by a customer over time from the same browser. This cookie is set to expire 1 year after the visitor leaves the website. No 1 Year
adiVi This cookie is set by software from ResponseTap. The software provides website owners with the ability to link website visitor behaviour to telephone calls made to the company as the result of a visit, in order to understand the effectiveness of the website in encouraging calls from customers. It contains an identifier which is used to help track a visitor’s path while they are on the website. This cookie is set to expire 30 minutes after the visitor leaves the website. No 30 Minutes
adiS This cookie is set by software from ResponseTap. The software provides website owners with the ability to link website visitor behaviour to telephone calls made to the company as the result of a visit, in order to understand the effectiveness of the website in encouraging calls from customers. No 30 Minutes
adiLP This cookie is set by software from ResponseTap. The software provides website owners with the ability to link website visitor behaviour to telephone calls made to the company as the result of a visit, in order to understand the effectiveness of the website in encouraging calls from customers. The cookie is used to help track visitors who have multiple tabs open in the same browser to prevent errors in tracking. No 30 Minutes

The following third party Cookies may be placed on your computer or device:

Name of Cookie Purpose & Type Provider Strictly Necessary Expires
JSESSIONID General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server. Responsetap, Infusionsoft Yes When the browsing session ends
app-lb Unknown Infusionsoft Unknown When the browsing session ends
InfusionsoftTrackingCookie Unknown Infusionsoft Unknown 1 Year

The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

The analytics service(s) used by Our Site use(s) the following analytics Cookies:

Name of Cookie Purpose & Type Provider Strictly Necessary  Expires
_ga This cookie name is asssociated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. Google No 2 Years
_gid This cookie name is asssociated with Google Universal Analytics. This cookie store and updates a unique value for each page visited. Google No 1 Day
_gat_UA-32275536-1 This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. Google No 1 Minute

Before Cookies are placed on your computer or device, you will be shown a banner requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies unless those Cookies are strictly necessary; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow and/or deny different categories of Cookie that We use.

5. Consent and Control

In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

The links below provide instructions on how to control Cookies in all mainstream browsers:

6. Changes to this Cookie Policy

We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of Our Site after the changes have been made.  You are therefore advised to check this page from time to time.

In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

7. Further Information

If you would like to know more about how We use Cookies, please contact Us at contact@proactive.marketing, or by post at 99 Holdenhurst Road, Bournemouth, BH8 8DY.

For more information about privacy and data protection, please visit the following:

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