Direct mail vs email is arguably one of the longest standing debates in marketing, this could be down to the constantly evolving industry and it’s audiences. Today 70% of consumers reportedly feel like they receive too many emails, something we can probably all...
You are probably aware of the Royal Mail Response Service changes that took place in November 2013 but put it to the back of your mind when you realised you had until November of this year to use up the last of your old envelope stock (which is what we did!).
1) Wallet or pocket? All envelopes are split into either wallets or pockets. Put simply, wallets open on the long edge and pockets on the short edge. 2) What size? Envelopes are measured in ‘C’ sizes that correspond to the standard ‘A’ sizes for paper. So a C5...
If you make direct mail mistakes it could leave your customers out of pocket Last week we received a note from Royal Mail in our post. Someone had sent us a letter and not paid the correct postage… could we please go to the sorting office to collect, or call to...