Direct mail vs email is arguably one of the longest standing debates in marketing, this could be down to the constantly evolving industry and it’s audiences. Today 70% of consumers reportedly feel like they receive too many emails, something we can probably all...
If you could generate a 409% return on your marketing investment, how much money would you spend? As much as possible, right? For every £1,000 spent, you’d get £5,090 in return. I can’t imagine being wealthy or drunk enough to think that was a bad idea. So...
Calculate your brochure weight and avoid over spending on postage If you’re responsible for your company’s direct marketing, it’s important to consider your mailing pack or brochure weight in order to avoid exceeding a weight threshold, incurring...
Effective trade show stands are all about planning and here we’ve done the leg work for you. So many exhibitors, so much noise, so much competition — just how can you make crowds stop at your stand? Trying to create effective trade show stands can be daunting:...
How can you improve you direct mail copy to boost your ROI? Seasoned pros may baulk at the prospect, but there’s never a bad time to brush up on the basics of direct marketing / direct mail. Here’s a coffee-break reminder on how to maximise response with...