Direct mail vs email is arguably one of the longest standing debates in marketing, this could be down to the constantly evolving industry and it’s audiences. Today 70% of consumers reportedly feel like they receive too many emails, something we can probably all...
If you could generate a 409% return on your marketing investment, how much money would you spend? As much as possible, right? For every £1,000 spent, you’d get £5,090 in return. I can’t imagine being wealthy or drunk enough to think that was a bad idea. So...
Calculate your brochure weight and avoid over spending on postage If you’re responsible for your company’s direct marketing, it’s important to consider your mailing pack or brochure weight in order to avoid exceeding a weight threshold, incurring...
Make The Most Of It: Direct Mail ROI In the last of this series on direct mail, we’ve focused on maximising your Direct Mail ROI (Return On Investment). The previous three parts have discussed: Part 1: (Direct mail advertising – the top five reasons to start a...
Direct mail campaign planning, a guide to getting your campaign right. Previously we’ve discussed why the time is right for direct mail, and how to organise your ideas into an effective brief. Now we’re getting into the detail of effective direct mail campaign...