Direct mail vs email is arguably one of the longest standing debates in marketing, this could be down to the constantly evolving industry and it’s audiences. Today 70% of consumers reportedly feel like they receive too many emails, something we can probably all...
How can you improve you direct mail copy to boost your ROI? Seasoned pros may baulk at the prospect, but there’s never a bad time to brush up on the basics of direct marketing / direct mail. Here’s a coffee-break reminder on how to maximise response with...
Make The Most Of It: Direct Mail ROI In the last of this series on direct mail, we’ve focused on maximising your Direct Mail ROI (Return On Investment). The previous three parts have discussed: Part 1: (Direct mail advertising – the top five reasons to start a...
Direct mail campaign planning, a guide to getting your campaign right. Previously we’ve discussed why the time is right for direct mail, and how to organise your ideas into an effective brief. Now we’re getting into the detail of effective direct mail campaign...
Direct Mail Ideas… In the first part of this series, we talked through the reasons why direct mail can be crucial to your marketing campaigns. Unlike digital marketing direct mail cannot be tweaked, edited and reposted, so a well-planned, well-executed direct...