A B testing: (sometimes called split testing): showing two variation of a web page to a similar audience at the same time, to determine which one gives better conversion rates.
What is A B Testing?
Also known as split testing is a term used to compare the performance of two versions of a web page against each other to see which performs better.
The pages are shown to an even split of a website’s audience and how they react to each variation is tracked. Statistics are taken to record which one performs or converts the best, and like any other competition the one best one is the winner.
It can also be used to compare the performance of apps, email marketing, social media ads and many other forms of marketing.
Why would you used A B testing?
Well planned A B Testing can transform your marketing efforts. Rather than speculation or focus groups it allows you to find out how people really interact with your site. On site tests allow you to make informed decisions on how to design the user interface of your web page or app. By measuring how variations perform differently you can start to you can start to tweak and improve elements, continuously improving conversion rates.
A B tests do not have to and can be easily be re run for confirmation and reassurance of results. Surprisingly, A B Testing does not have to be limited to two variations. The return on investment from can be huge can be massive.
A B Testing can be used to monitor the performance of:
- Headlines
- Text
- Testimonials
- Colours
- CTAs
- Links
- Images
- Layout
- Buttons and Social Proof
If you would like more information on A B testing and/or website design get in touch with us here.
