Cliff Lay

Would 409% return on your marketing investment be good enough?

Cliff Lay — Thu, 13 Jul 2017 08:22:00 +0000

The post Would 409% return on your marketing investment be good enough? appeared first on Proactive Marketing.

UK Franchise Industry growth in one simple Infographic

Cliff Lay — Tue, 13 Jun 2017 13:24:05 +0000

The post UK Franchise Industry growth in one simple Infographic appeared first on Proactive Marketing.

New centralised marketing system reduces franchisee mailing errors

Cliff Lay — Mon, 03 Apr 2017 16:43:34 +0000

The post New centralised marketing system reduces franchisee mailing errors appeared first on Proactive Marketing.

How can my franchise save money? Top franchise advice!

Cliff Lay — Mon, 03 Apr 2017 15:01:14 +0000

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10 super, easy ways you can improve your direct mail copy

Cliff Lay — Mon, 20 Feb 2017 11:07:59 +0000

The post 10 super, easy ways you can improve your direct mail copy appeared first on Proactive Marketing.

The print handbook gets a thumbs up from us!

Cliff Lay — Fri, 14 Nov 2014 12:15:23 +0000

The post The print handbook gets a thumbs up from us! appeared first on Proactive Marketing.

Hurry! The content marketing bandwagon is leaving without you.

Cliff Lay — Mon, 10 Nov 2014 11:55:00 +0000

The post Hurry! The content marketing bandwagon is leaving without you. appeared first on Proactive Marketing.

Artwork guide: presentation folders

Cliff Lay — Wed, 08 Jan 2014 14:53:00 +0000

It’s a Friday afternoon and one of our clients has placed an order for presentation folders. The email comes through with the artwork that they have created and… oh, it’s not in the right format for our production team and we have twenty minutes to fix it! At Proactive, we want to make sure that […]

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3 Ways to lose customers – lessons in what not to do

Cliff Lay — Mon, 23 Dec 2013 13:05:00 +0000

At the weekend my wife and I took our two year old for a walk on the beach. Not the crisp, fresh walk on the beach we'd hoped for... more of a pouring with rain, blowing a gale, soaked-to-the-skin kind of walk. He loved it.

The post 3 Ways to lose customers – lessons in what not to do appeared first on Proactive Marketing.

Direct mail case study: Direct mail letter with peel & reveal

Cliff Lay — Thu, 05 Sep 2013 09:33:52 +0000

The brief: produce a direct mail piece to increase engagement and drive traffic to a website where they could enjoy a free trial in an online game.

The solution: working with the client we incorporated a peel & reveal sticker into a letter, folded and enclosed into a C5 window envelope.

The post Direct mail case study: Direct mail letter with peel & reveal appeared first on Proactive Marketing.

Brochure design tip: calculating brochure spine width

Cliff Lay — Mon, 17 Sep 2012 12:26:13 +0000

If your brochure or catalogue is to be perfect bound, it's possible you want to add text to the spine. Perhaps your brochure / catalogue might need to fit inside something else - a presentation folder or an envelope? Perhaps you're concerned about direct mail restrictions and you need to ensure your brochure will mail for the lowest cost?

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Direct marketing tip: Should I be using QR codes?

Cliff Lay — Mon, 17 Sep 2012 11:50:06 +0000

The post Direct marketing tip: Should I be using QR codes? appeared first on Proactive Marketing.

4 tips for choosing a graphic designer. Where do you start?

Cliff Lay — Mon, 14 May 2012 12:15:44 +0000

The post 4 tips for choosing a graphic designer. Where do you start? appeared first on Proactive Marketing.

Scratch card campaign tips: 5 things every marketer ought to know about printing scratch cards

Cliff Lay — Sat, 12 May 2012 14:04:04 +0000

As you may have already discovered, printing scratch cards can be a bit more complicated than your everyday marketing challenge.

For starters, you'll have more to think about in advance in order to be able to confirm costs. This quick list should set you on the right path and help you get up to speed in the fastest possible time. It might also be the fastest way to help you decide that printing scratch cards just isn't right for you - but if that's the case at least you can make that decision quickly and move on with your next project.

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Printed scratch cards can help you generate amazing results

Cliff Lay — Mon, 12 Mar 2012 09:19:16 +0000

The post Printed scratch cards can help you generate amazing results appeared first on Proactive Marketing.