Franchise management and marketing can be tricky to balance but these tips could help you improve your network and attract new prospects As a successful franchise business owner you’ll be used to leading both staff and franchisees. You’re constantly re-evaluating...
Make The Most Of It: Direct Mail ROI In the last of this series on direct mail, we’ve focused on maximising your Direct Mail ROI (Return On Investment). The previous three parts have discussed: Part 1: (Direct mail advertising – the top five reasons to start a...
Direct mail campaign planning, a guide to getting your campaign right. Previously we’ve discussed why the time is right for direct mail, and how to organise your ideas into an effective brief. Now we’re getting into the detail of effective direct mail campaign...
Direct Mail Ideas… In the first part of this series, we talked through the reasons why direct mail can be crucial to your marketing campaigns. Unlike digital marketing direct mail cannot be tweaked, edited and reposted, so a well-planned, well-executed direct...
5 reasons to consider direct mail advertising How do you get compelling, targeted information straight in front of your audience? The answer used to be direct mail advertising. A well-designed, persuasive mailing sent to the right people was the way to boost sales or...
The 17 best franchise marketing blogs and resources to help transform your business. If you are looking for practical, insightful and educational articles and resources on running a franchise or multisite business then this is the place for you. Here are the 17 best...
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