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Direct marketing tip: Should I be using QR codes?

Direct marketing tip: Should I be using QR codes?

Sep 17, 2012 | Direct Marketing

Possibly… What’s your call-to-action? What do you want people to do as a result of seeing your marketing materials? What are you selling? To whom? If a QR code makes it easier for your prospect to do the thing you want them to do, you should include it....

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