4 www.proactive.marketing You don’t want to pay too much, of course. But you also don’t want to pay too little. “Buy cheap, buy twice” is not the path to a happy life. If your problem / project is fairly straightforward, you want to know that we won’t trip up. If your problem / project is more complex, you want to know that we’ll be able to provide the support you need. You don’t want your boss to think you chose the wrong supplier. If you are the boss, you don’t want to let your team down by choosing the wrong supplier. [If you’re reading this for a different reason, please let me know… it’ll (a) help me to help you more quickly and (b) it’ll help me to make future versions of this brochure more relevant.] I’m also going to go out on a limb and assume you don’t really care how we solve your problem as long as you get the right results.