We’re avid students. So although we’ve grown enormously since that first job in 2001, we’re not done learning. And we drink our own medicine. That’s why we set ourselves the unenviable task of requiring 100% response rate to some of our own direct marketing campaigns. We test, measure, adapt and test again (and yes – we have hit 100% a few times… although it wasn’t cheap or easy. We’ve achieved 90+% more often).