Scratch cards are versatile and can be used in-store, as part of a direct mail packet, or given away at trade shows and conferences. Identify your target audience before making the final decision of printing scratch cards as part of a promotion. Also consider that prizes offered needn’t come at a direct cost to you; depending on your business, discounts on existing goods and services may be issued. If there are prizes offered at a range of values, customers will feel that they have a better chance at a win, which will increase the success of your campaign. When we print scratch cards for clients, we often recommend using an “every ticket wins” promotion, where even the “losing” cards offer a low-value discount.
Lastly, ensure at the beginning of a scratch card campaign that you have a definition for what will make the campaign successful. Whether that’s measured by the number of new sign-ups, an increase in footfall, or the number of scratch cards redeemed, you won’t be able to measure the return on investment if you don’t have clear goals from the outset. When engaging a printing company to print scratch cards for your promotion, look to whether that company can deliver guidance on these kinds of details, rather than simply printing scratch cards for you. A smoothly run and exciting scratch card promotion at a low cost is a win – for you and for your customers.