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The best Direct Mail vs Email Infographic – Powerful facts
Direct mail vs email is arguably one of the longest standing debates in marketing, this could be down to the constantly evolving industry and it's audiences. Today 70% of consumers reportedly feel like they receive too many emails, something we can probably all...
The future of direct mail campaigns in a increasingly digital age…
We recently asked a range of industry experts for their thoughts on the future of direct mail campaigns. Their overwhelming and perhaps not surprising conclusion was that, with the arrival of mass email marketing, direct mail has been in decline. In fact...
Would 409% return on your marketing investment be good enough?
If you could generate a 409% return on your marketing investment, how much money would you spend? As much as possible, right? For every £1,000 spent, you'd get £5,090 in return. I can't imagine being wealthy or drunk enough to think that was a bad idea. So...
New centralised marketing system reduces franchisee mailing errors
Using a centralised marketing system to manage your direct mail is once more becoming a popular way to help promote your business. However, with direct mails’ resurgence, customers now expect more from campaigns, better quality, creative design, enticing offers and...
13 direct marketing experts reveal their predictions for the future of direct mail
Plan your future campaigns with the help of these direct marketing experts. Marketers are often predicting the future, the ever changing needs of the consumer and how they can appeal to these. We've tracked down a range of direct marketing experts for their...
10 super, easy ways you can improve your direct mail copy
Direct mail ROI – Measure and make the most of your campaign
Make The Most Of It: Direct Mail ROI In the last of this series on direct mail, we’ve focused on maximising your Direct Mail ROI (Return On Investment). The previous three parts have discussed: Part 1: (Direct mail advertising – the top five reasons to start a...
Direct mail campaign planning: get your mail-out right!
Direct mail campaign planning, a guide to getting your campaign right. Previously we’ve discussed why the time is right for direct mail, and how to organise your ideas into an effective brief. Now we’re getting into the detail of effective direct mail campaign...
Pinning your direct mail ideas down: nailing the brief
Direct Mail Ideas... In the first part of this series, we talked through the reasons why direct mail can be crucial to your marketing campaigns. Unlike digital marketing direct mail cannot be tweaked, edited and reposted, so a well-planned, well-executed direct mail...