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Using advances in online technology, maintains brand consistency and increases the effectiveness of your franchise marketing campaigns New technology makes life much easier for businesses that wish to excel with their franchise marketing. Increased connectivity,...read more
We recently asked a range of industry experts for their thoughts on the future of direct mail campaigns. Their overwhelming and perhaps not surprising conclusion was that, with the arrival of mass email marketing, direct mail has been in decline. In fact...read more
Are you doing these things to maximise your print ROI? The aim with any marketing campaign is a high return on investment. The good news is there are some simple but essential steps you can take to boost your print ROI and reach your desired outcome,...read more
Our new Christmas printing website is ready to help you get the best from your Christmas marketing this year Christmas is the perfect time for some spreading seasonal joy. For a business, it’s the ideal time to re-ignite relationships or simply say ‘thank you’ to your...read more
If you could generate a 409% return on your marketing investment, how much money would you spend? As much as possible, right? For every £1,000 spent, you'd get £5,090 in return. I can't imagine being wealthy or drunk enough to think that was a bad idea. So...read more
Why is franchise brand consistency so important? Maintaining franchise brand consistency is one of the most important things to get right with your franchise marketing. Consistency throughout your brand helps you to attract new franchisees and customers. It is vital...read more
When we talk about franchises, it generally makes us think of those huge American food retailers such as McDonalds, Subway or Starbucks. However, in the last four years the UK franchise industry has grown by a incredible 10%, meaning the franchise industry now...read more
Google Street View Trusted (previously Google Business View) gives customers the ability to take a virtual tour of your business from their computer or tablet. Google changed to Google Street View Trusted in 2015 along with relaxing some of their policies around the...read more
Sending a presentation folder to your customers is a great way to put your brand in front of them. Could you ignore a perfectly produced business folder?read more
Assumption is the mother of all... problems, and this is so true when buying business print We ALL make assumptions when it comes to industries we are not familiar with. We've all seen those property renovation shows on TV, they are the perfect example of...read more
Marketing and design articles to help businesses (and profits) grow!
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