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If you could generate a 409% return on your marketing investment, how much money would you spend? As much as possible, right? For every £1,000 spent, you'd get £5,090 in return. I can't imagine being wealthy or drunk enough to think that was a bad idea. So...read more
Why is franchise brand consistency so important? Maintaining franchise brand consistency is one of the most important things to get right with your franchise marketing. Consistency throughout your brand helps you to attract new franchisees and customers. It is vital...read more
When we talk about franchises, it generally makes us think of those huge American food retailers such as McDonalds, Subway or Starbucks. However, in the last four years the UK franchise industry has grown by a incredible 10%, meaning the franchise industry now...read more
Google Street View Trusted (previously Google Business View) gives customers the ability to take a virtual tour of your business from their computer or tablet. Google changed to Google Street View Trusted in 2015 along with relaxing some of their policies around the...read more
Sending a presentation folder to your customers is a great way to put your brand in front of them. Could you ignore a perfectly produced business folder?read more
Assumption is the mother of all... problems, and this is so true when buying business print We ALL make assumptions when it comes to industries we are not familiar with. We've all seen those property renovation shows on TV, they are the perfect example of...read more
Calculate your brochure weight and avoid over spending on postage If you're responsible for your company's direct marketing, it's important to consider your mailing pack or brochure weight in order to avoid exceeding a weight threshold, incurring additional postage...read more
Five ways design can enhance your websites user experience Whether your business has a bricks and mortar presence or is purely online, your website is a crucial component of its brand. The growth of the internet and of smartphones has meant that a website is not only...read more
Using a centralised marketing system to manage your direct mail is once more becoming a popular way to help promote your business. However, with direct mails’ resurgence, customers now expect more from campaigns, better quality, creative design, enticing offers and...read more
How can your franchise save money? Cliff gives you some top advice in this open letter to franchise and multisite business managers. Dear [ insert your name here ], Do you have a franchise or multi-site business in the UK? Do you identify with any of these common...read more
Marketing and design articles to help businesses (and profits) grow!
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