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Using a centralised marketing system to manage your direct mail is once more becoming a popular way to help promote your business. However, with direct mails’ resurgence, customers now expect more from campaigns, better quality, creative design, enticing offers and...read more
How can your franchise save money? Cliff gives you some top advice in this open letter to franchise and multisite business managers. Dear [ insert your name here ], Do you have a franchise or multi-site business in the UK? Do you identify with any of these...read more
Premium Paper: Choose the best paper for your print project Paper is one of the fundamental things you should consider when embarking on any print project. The quality of the paper is as important as your content, typeface, layout and ink – it is after all the bit you...read more
Plan your future campaigns with the help of these direct marketing experts. Marketers are often predicting the future, the ever changing needs of the consumer and how they can appeal to these. We've tracked down a range of direct marketing experts for their...read more
UK letterhead legal requirements - What you need to know We can all get a bit carried away when thinking about the design of new business stationery, but there are some important legal requirements to remember when designing letterheads for UK companies. Make sure you...read more
Effective trade show stands are all about planning and here we've done the leg work for you. So many exhibitors, so much noise, so much competition — just how can you make crowds stop at your stand? Trying to create effective trade show stands can be daunting: follow...read more
Franchise management and marketing can be tricky to balance but these tips could help you improve your network and attract new prospects As a successful franchise business owner you’ll be used to leading both staff and franchisees. You’re constantly re-evaluating...read more
Make The Most Of It: Direct Mail ROI In the last of this series on direct mail, we’ve focused on maximising your Direct Mail ROI (Return On Investment). The previous three parts have discussed: Part 1: (Direct mail advertising – the top five reasons to start a...read more
Direct mail campaign planning, a guide to getting your campaign right. Previously we’ve discussed why the time is right for direct mail, and how to organise your ideas into an effective brief. Now we’re getting into the detail of effective direct mail campaign...read more
Marketing and design articles to help businesses (and profits) grow!
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